Proven Results

Selected Case Studies

We've developed campaigns for more than 200 brands over the past decade. These range from blockbusters with target audiences over 100,000 HCPs to rare diseases with less than 300 targets. While we can't show them all, we've highlighted a few which will give you a good sampling of our work.

Educating the Community on Early, Accurate Diagnosis and Coordination of Care

The Need

Spotlight on a Rare Tumor, Often Misdiagnosed in the Community Setting

Soft tissue sarcomas (STS) are rare and complex solid tumors, accounting for only about 1% of adult malignancies in the United States. Patients who receive treatment from multidisciplinary teams have significantly increased disease-free survival rates. However, in the community setting, diagnostic challenges exist because STS are rare and have varying clinical features. Accurate initial diagnosis in the community setting is critical for adequate patient management.

Our client was focused on educating community oncologists on the importance of early and accurate diagnosis of STS as well as the need to refer to specialized cancer centers to increase disease-free survival.

90%

Overall campaign engagement

62%

Direct mail engagement rate

885

Unique visits to the campaign website

32%

Email open rate

14%

Click to open rate on emails

The Work

BioPharm partnered with an academic oncologist working in a multidisciplinary setting and a community oncologist who often refers patients into specialty centers. The output was a comprehensive, multi-channel campaign targeting 3,000 community oncologists. The academic oncologist helped educate those in the community setting regarding accurate diagnosis of STS. In addition, the community oncologist discussed prevalence, diagnosis, and when to refer patients to specialty centers.

The Results

  • 3,000 campaign targets
  • 21,964 touch points created
  • Overall project engagement rate of 90.5%
  • Direct mail engagement rate of 62.5% with an average read time of 5.4 minutes
  • 885 unique visits to the campaign Web site
  • e-mail open rate was 32.4%
  • Click to open rate was 14%