Program Overview ClinTopics® highlights a key topic relevant to a Brand’s therapeutic category or disease state and leverages the experience, expertise, and influence of a top KOL to appropriately position a Brand or to identify current unmet therapeutic needs in a category that could be filled by the launch Brand.
Benefits to Brand
Leverages the expertise, influence, and perspectives of KOLs to align topic-based clinical evidence with Brand’s marketing strategies
Supports key marketing messages with evidence-based medicine
Establishes the credibility of the unmet needs/market data through comments by the selected KOL
Provides target audience with market awareness and support to prescribe the product