ClinCases^®

Program Overview
KOL commentary on treatment strategies for specific case studies and patient profiles developed for a Brand

Highlight patient profiles that would benefit from treatment with a specific product

• Fictitious Patient Profile
• Diagnosis
• Clinical Question & Answer w/Featured Expert
• Treatment Plan & Follow-up
• Additional Information & Resources

• Case-Based promotion of a Brand
• Uses clinicians’ preferred learning format
• Utilizes clinical case study format to paint the picture of the appropriate patient profiles for a product
• Highlights the decision making process and treatment algorithm of a nationally recognized KOL
• Leverages KOL’s expertise and influence to reinforce the advantages of a product for specific patients
• Helps physicians associate specific patient profiles with specific medicines