Program Overview Clinical Impressions™ is a unique multi-channel promotional program designed to help Brands maximize the impact of their key clinical trials.
Top KOLs are selected to provide their impressions, perspectives, insights, and commentary on featured clinical studies for a Brand regarding the implications of the data, medical relevance, and impact on patients.
Often referred to as “KOL Cliff Notes” or “Expert Commentary” on clinical studies, this tactic has proven to be an extremely effective way to bring Brands’ clinical trials to life.
Benefits to Brand
Leverages the expertise, influence, and perspectives of KOLs to align Brands’ clinical data with their marketing strategies
Supports key marketing messages with clinical data from published studies
Establishes the credibility of the study findings through comments by the selected KOL
Provides target audience with evidence-based support to prescribe product