BioPharm Briefs

Using Local Drug Access Data to Personalize HCP Campaigns

Using Local Drug Access Data to Personalize HCP Campaigns

Drug access has become an increasingly important factor in selection of therapy by HCPs due to influence and restrictions from payers. Pharma and biotech marketers can utilize access data to promote their brands to HCPs, but this data is much more relevant and impactful if it is local to individual HCP practices. Learn how we combine local access data with relevant drug messaging to build personalized HCP campaigns, utilizing deployment channels for which the individual HCP has shown greatest historical affinity.

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Delivering Powerful, Fully Integrated HCP CRM: From Inception to Results

Delivering Powerful, Fully Integrated HCP CRM: From Inception to Results

Presented at Digital Pharma East on October 18, 2018