BioPharm Communications

The Non-Personal Promotion Equation

BIOPHARM BRIEFS

The Non-Personal Promotion Equation

Precise + efficient + thoughtful + personalized = engagement

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Digital Pharma East Keynote Presentation - Effective Integration of Third-Party Promotion Into HCP Campaigns

Digital Pharma East Keynote Presentation - Effective Integration of Third-Party Promotion Into HCP Campaigns

Pharma and biotech marketers are currently faced with significant challenges in communicating key brand messages to target HCPs. BioPharm Communications recognized that the most unbiased, clinically relevant information to guide HCP treatment decisions comes from opinion leader experts and has developed a portfolio of opinion leader-derived communication vehicles. These promotional tools have high levels of familiarity and clinical value with HCPs, resulting in promotional campaigns that significantly exceed industry benchmarks. This 2019 case study illustrates the value of this promotional approach.

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Using Opinion Leader-Derived Content to Improve HCP Campaign Results

Using Opinion Leader-Derived Content to Improve HCP Campaign Results

BioPharm Communications recognized that the most unbiased, clinically relevant information to guide HCP treatment decisions comes from opinion leader experts and has developed a portfolio of opinion leader-derived communication vehicles...

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Omnichannel Approach to Engaging Healthcare Providers

Omnichannel Approach to Engaging Healthcare Providers

BioPharm Communications was recently selected by Pharma Tech Outlook as a Top 10 Pharma Marketing Solutions Provider for 2019. Pharma Tech Outlook recognizes the difficult challenge for pharma and biotech marketers to cut through the promotional clutter and deliver impactful brand messaging to their key HCPs...

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Data-Driven Approach to Omnichannel Marketing

Data-Driven Approach to Omnichannel Marketing

Our client wanted a personalized marketing campaign that would provide relevant drug information to HCP targets through their preferred delivery channels. Additionally, our client wanted to ensure that the promotional spend level would achieve ROI targets for each HCP segment...

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Keynote Presentation from 2019 eyeforpharma Philadelphia - “Thrive or Die in the Omnichannel Era”

Keynote Presentation from 2019 eyeforpharma Philadelphia - “Thrive or Die in the Omnichannel Era”

In his opening presentation, Norm discussed that while the pharma/biotech industry has been conservative in its promotional approaches due to regulatory oversight by the FDA and other groups, it has significant advantages in omnichannel marketing vs. consumer products...

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Using Local Drug Access Data to Personalize HCP Campaigns

Using Local Drug Access Data to Personalize HCP Campaigns

Drug access has become an increasingly important factor in selection of therapy by HCPs due to influence and restrictions from payers. Learn how we combine local access data with relevant drug messaging to build personalized HCP campaigns, utilizing deployment channels...

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