of physicians indicating that the crisis will have a lasting impact on their willingness to welcome Reps for live meetings*
Marketers have an increased focus on resourcing Reps for virtual engagement* Source: McKinsey & Company, April 2020
now using digital resources to replace information provided by Reps
Coordinated, innovative NPP campaigns increase brand engagement Source: IQVIA, April 24, 2020
Despite reduced frequency of interactions or vacancies, HCPs still need and expect support from brands and brands still need to market their products
Bulid & launch advanced, personalized journeys for Representatives to low and no-see HCPs
For Low and No-See HCPSLearn More
Automatically trigger communications based on data captured by a Rep during a sales call
Support in-person selling with automated non-personal promotionLearn More
Allow for the localization of tactical marketing driven by Reps
For forward-thinking Reps who engage in true territory managementLearn More
When a territory goes vacant, quickly launch non-personal promotion to help offset share loss
When no Rep coverage is availableLearn More
The C.O.V.E.R. platform allows marketing teams to create and deploy multichannel journeys on behalf of representatives, targeting low-see and no-see HCPs, providing enhanced support while still allowing them to be “at the center” of the interaction.
CONVERSATION CONTINUUM builds upon representative activity during in-person selling. When a representative completes a sales call, they log information into an SFA, like Veeva. CONTINUUM connects to the SFA, pulls completed call information, and triggers non-personal promotion to HCPs based on what was discussed during the call.
The Rep360 Platform is a unique solution designed for forward-thinking companies and brand teams. It allows marketing teams to centralize strategy, messaging, and tactic selection, while empowering representatives to launch personalized marketing journeys to their HCPs.