As HCPs have become more reliant on digital tools and resources, survey data from SSCG’s MAPMD studies indicate that they “associated the influx of digital information with a feeling of being inundated.”
No single channel can accomplish the reach and depth of engagement needed to deliver true impact. A well-designed campaign should look like an investment portfolio; an effective, balanced mix designed to drive return and manage risk.
In June, Apple announced that they will be releasing a new update to Apple Mail called Mail Privacy Protection (“MPP”). With its release on September 20th, the future of email marketing and how to measure it will change, but email as an important channel within the marketing mix will not. Here is how to prepare.
As healthcare marketing evolves, we are on a constant quest to maximize our omnichannel approach to reaching healthcare professional (HCP) customers. Paid social has traditionally been considered secondary to the more traditional professional channels such as print, email, and targeted display. However, let’s remember for a minute that HCPs are people too.
Due to restrictions during COVID-19, marketers now face greater challenges in communicating their brand messages to target healthcare professionals (HCPs). More traditional promotional tactics, such as personal selling, conferences, and key opinion leader (KOL)- led meetings, have been significantly impacted—some to the point of no longer existing.