BioPharm Communications

Rethinking Omnichannel Measurement

FEATURE ARTICLE

Rethinking Omnichannel Measurement

With omnichannel, depth and quality of engagement prevail over volume

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Omnichannel: Using Data and Channel Variance to Orchestrate Storytelling

Omnichannel: Using Data and Channel Variance to Orchestrate Storytelling

No single channel can accomplish the reach and depth of engagement needed to deliver true impact. A well-designed campaign should look like an investment portfolio; an effective, balanced mix designed to drive return and manage risk.

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Omnichannel Leaders Prepare for Apple’s Privacy Policy Updates: Filter, Measure, Diversify

Omnichannel Leaders Prepare for Apple’s Privacy Policy Updates: Filter, Measure, Diversify

In June, Apple announced that they will be releasing a new update to Apple Mail called Mail Privacy Protection ("MPP"). With its release on September 20th, the future of email marketing and how to measure it will change, but email as an important channel within the marketing mix will not. Here is how to prepare.

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Engaging and Educating HCPs with KOL Based Paid Social

Engaging and Educating HCPs with KOL Based Paid Social

As healthcare marketing evolves, we are on a constant quest to maximize our omnichannel approach to reaching healthcare professional (HCP) customers. Paid social has traditionally been considered secondary to the more traditional professional channels such as print, email, and targeted display. However, let’s remember for a minute that HCPs are people too.

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2021 Will Be Another Transformative Year for Digital Marketing

2021 Will Be Another Transformative Year for Digital Marketing

Healthcare marketers experienced a year like no other in 2020. In March 2020, everything changed within a couple of weeks. COVID-19 changed the way physicians were able to practice medicine. Quarantine laws quickly shuttered practices and locked down hospitals, while the unprecedented stress placed on the healthcare system demanded the focus of our healthcare professional (HCP) customers.

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The Importance of KOL Content in Digital Transformation

The Importance of KOL Content in Digital Transformation

Due to restrictions during COVID-19, marketers now face greater challenges in communicating their brand messages to target healthcare professionals (HCPs). More traditional promotional tactics, such as personal selling, conferences, and key opinion leader (KOL)- led meetings, have been significantly impacted—some to the point of no longer existing.

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The Evolving Role of Marketing and Sales in HCP Ominchannel Communications

The Evolving Role of Marketing and Sales in HCP Ominchannel Communications

Digital Pharma East Presentation by Barry Winn, Vice President of Omnichannel Strategy at BioPharm Communications.

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DHC Round Table Discussion: Omnichannel Strategy and How We are Using Data to make Better Decisions

DHC Round Table Discussion: Omnichannel Strategy and How We are Using Data to make Better Decisions

The Digital Health Coalition moderates a virtual Roundtable Discussion with Pharma Marketing Executives including panelist Clay Romweber, EVP, Chief Growth Officer at BioPharm Communications.

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BioPharm has been an award-winning,
market leader in innovative omnichannel marketing for over 15 year by leveraging
our proprietary data-driven approach
to thousands of campaigns.