SOLUTIONS
Our suite of proprietary solutions provides a brand with tools to meet strategic imperatives at any stage of product adoption.
BioPharm’s brands have strong recognition with HCPs and are often effectively used together to execute a fully integrated experience.
BRANDED PROMOTION
Utilize existing promotional content to increase brand awareness and maximize share of voice with targeted HCPs with our proprietary solutions.
TARGETED MEDIA
- targetADS™Cover wrap, eJournal, and outsert promotion with over
150 journals - Expert Perspectives®Impact our community of top
treaters and key thought leaders with cover wraps, emails, and display promotion - Expert Perspectives Conference Reporter®Major medical
conference promotion through cover wraps, emails, and display promotion
BRANDED ALERTS
clinAlert™ & caseAlert™
Targeted email, digital display, and direct mail designed to expand brand reach and complement first-party communications
SCIENTIFIC COMMUNICATIONS
Leverage clinical content, including campaigns that utilize an opinion leader (OL), to change the way that HCPs practice medicine.
CLINICAL BRIEFS
ClinBriefs® & CaseBriefs®
Utilize trusted third party brands with a clinical look and feel to deliver key promotional messages
OPINION LEADER INSIGHTS
Rx Peer Insights™ & Patient Care Insights™
Leverage OL quotes to provide expert support of key clinical messages and patient cases
OPINION LEADER Q&A
ClinTopics®, Clinical Impressions™, & ClinCases®
Leverage full Q&A with an OL to deliver a comprehensive clinical story in multiple formats
Drive Deep Engagement With Expert-Led Video
Now more than ever, HCPs utilize video content to both educate themselves on new
treatment therapies and to communicate with their patients.
100s
Videos Produced
2.5x
Avg. Increase in Engagement
Frequency with KOL-led Programs
280+
Key Opinion Leader Partnerships
COVERAGE & REIMBURSEMENT SOLUTIONS
Communicate localized drug coverage and reimbursement information to maximize pull-through efforts for your brand.
MANAGED CARE ALERTS
- accessAlert™Announce plan-specific changes to access and reimbursement for a brand
PHARMACY BENEFIT COVERAGE
- Formulary Facts®Raise awareness of local formulary coverage and deliver promotional messages for a brand
MEDICAL BENEFIT COVERAGE
- Access Advisor®Combine access and support program messages with clinical benefits
ADDITIONAL STRATEGIC SUPPORT SERVICES
Tap into our team of experts to optimize the omnichannel marketing efforts for your brand.
STRATEGY
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Targeting & Segmentation
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Investment Modeling
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Customer Experience
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Journey Development
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Creative Asset Development
MEASUREMENT
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Consolidating Metrics & Reporting
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KPIs & Measurement Plan
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ROI Analysis
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Reporting Dashboards
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Data Visualization
PLATFORM DEVELOPMENT
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First-party CRM
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Triggered Communications
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Sales Force Integration
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Managed Care Pull-through
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Data Warehousing