BioPharm Communications

SOLUTIONS

Our suite of proprietary solutions provides a brand with tools to meet strategic imperatives at any stage of product adoption.

BioPharm’s brands have strong recognition with HCPs and are often effectively used together to execute a fully integrated experience.

Branded Promotion

Utilize existing promotional content to increase brand awareness and maximize share of voice with targeted HCPs with our proprietary solutions.

TARGETED MEDIA

  • targetADSCover wrap, eJournal, and outsert promotion with over 150 journals
  • Expert Perspectives®Impact our community of top treaters and key thought leaders with cover wraps, emails, and display promotion
  • Expert Perspectives Conference Reporter®Major medical conference promotion through cover wraps, emails, and display promotion

BRANDED ALERTS

  • clinAlert™ & caseAlertTargeted email, digital display, and direct mail designed to expand brand reach and complement first-party communications
Branded Alerts

Promotional Medical Education

Leverage clinical content, including campaigns that utilize an opinion leader (OL), to change the way that HCPs practice medicine.

Clinical Briefs

Clinical Briefs

ClinBriefs® &
CaseBriefs®
Utilize trusted third party brands with a clinical look and feel to deliver key promotional messages

OPINION LEADER INSIGHTS

OPINION LEADER INSIGHTS

Rx Peer Insights™ &
Patient Care Insights
Leverage OL quotes to provide expert support of key clinical messages and patient cases

People

OPINION LEADER Q&A

ClinTopics®, Clinical Impressions™, & ClinCases®Leverage full Q&A with an OL to deliver a comprehensive clinical story in multiple formats

Coverage & Reimbursement SOLUTIONS

Communicate localized drug coverage and reimbursement information to maximize pull-through efforts for your brand.

coverage

MANAGED CARE ALERTS

  • accessAlertAnnounce plan-specific changes to access and reimbursement for a brand

PHARMACY BENEFIT COVERAGE

  • Formulary Facts®Raise awareness of local formulary coverage and deliver promotional messages for a brand

MEDICAL BENEFIT COVERAGE

  • Access Advisor®Combine access and support program messages with clinical benefits

Additional Strategic Support Services

Tap into our team of experts to optimize the omnichannel marketing efforts for your brand.

 

Strategy

  • Targeting & Segmentation
  • Investment Modeling
  • Customer Experience
  • Journey Development
  • Creative Asset Development
 

MEASUREMENT

  • Consolidating Metrics & Reporting
  • KPIs & Measurement Plan
  • ROI Analysis
  • Reporting Dashboards
  • Data Visualization
 

PLATFORM DEVELOPMENT

  • First-party CRM
  • Triggered Communications
  • Sales Force Integration
  • Managed Care Pull-through
  • Data Warehousing