HCP Multichannel Marketing
What Does Great Look Like?

This webcast will provide a new framework for pharma marketers to significantly increase the effectiveness of their MCM campaigns, including:

  • Using advanced data and analytics to optimize targeting and segmentation
  • Using behavioral affinity data to create personalized journeys
  • Employing automated triggering capabilities to create dynamic MCM campaigns
  • Real-time reporting to optimize engagement and advanced analytics to measure campaign effectiveness with overall targets and with sub-groups


Want to see how we can help make your multichannel marketing great?