Leverage a Well-Known KOL/Repurpose Content to Get to Market Quickly

  • Neurology brand was lagging in awareness of appropriate patient types in highly competitive market
  • Needed to get in market quickly
  • Wanted a more clinical campaign
  • Leverage existing KOL video from well-known and respected neurologist
  • Drive interest and engagement with proprietary “Patient Case Insights” to give assets a clinical look and feel
  • Save significant time by avoiding onboarding and contracting a new KOL


  • Educate HCPs on the appropriate patient types through targeted, case-based KOL campaign
  • Repurpose video by pulling commentary to create additional assets
    - Clinical newsletter, envelope and BRC
    - 3 emails with additional sends for 6 email touchpoints
    - 3 banner ads that drove to video
    - Microsite to house video and KOL bio
  • Because commentary had previously been through MLR, assets were approved in under 30 days


  • Program surpassed expectation with 12,679 total engagements upon campaign completion.
  • 12,679 total engagements vs 7,062 scoped engagements

Contact Us

Let’s talk next steps.

Interested in connecting or learning more about our solutions? Drop us a line!