Drive Script Lift and Overcome Perceived Access Barriers

  • Diabetes brand lagging in market share in highly competitive market
  • Low awareness of new clinical long-term data
  • Perceived access barriers
  • Delivered appropriate clinical/formulary/savings information via unique in-campaign promotional response journeys
  • Aligned to specific segments based on prescription behavior and market research


Unmissable Moments
  • Behavioral-Based Journeys using in-campaign promotional response data to determine next touch point
  • Customized multichannel strategy utilizing direct mail, emails, and microsite


  • Over 50% of targets engaged with a channel in the campaigns
  • Digital Engagement (PLD Trackable = 12.7%)
  • Print Engagement (Projected Survey = 46%)
1.9% Lift
18:1 ROI

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