Limited Field Rep Coverage

  • New-to-market company launching a new branded antipsychotic during the first 6 months of pandemic
  • Start-up company with limited resources, small field force
  • Introducing new MOA in a competitive, crowded market dominated by generics
  • Need to convert low and no-see targets to prescribers to jump start Rx during critical launch phase
  • Personalized communications launched from automated "C.O.V.E.R." platform appearing to come from the HCP’s sales representative
  • Provide promo response data back to appropriate sales representatives, creating true MQLs


Creation of an actionable audience persona enabled creation of messages based on personalized need. Platform integration allowed the sales representative to “continue the conversation” with engaged HCPs and deliver a connected brand experience



Program Surpassed Expectations

  • Program surpassed expectation to 2x Benchmark averages, fueling a successful launch with high script lift
  • 10% engaged with 10+ distinct touchpoints
  • Helped fuel a successful launch
  • Led to significant number of in-person Rep/HCP meetings
  • Beat recent quarterly earnings by 14%
38.4% Lift
8.7:1 ROI

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