Whole Office Approach

  • Expand awareness to new audiences, Office Practice Managers (OPMs), that can influence HCP decision-makers
  • Whole-Office Approach: targeted a variety of influencers in physician’s office
  • Leveraged a combination of 2 channels to drive deeper reach & engagement across targets
  • Supplied brand managers with recommendations and insights by taking a deep dive into engagement data


  • Target file included multiple job functions at physician’s office (titles aligned to cardiologists + PCPs)
    • Billing & Reimbursement Specialists
    • Office Managers
    • Dieticians
    • Medical Office Secretaries
    • Office Technicians
  • Leverage proprietary AccessAlertTM program to educate OPMs on brand benefits and methods of access & acquisition
  • BP creative content strategy: incorporated light claims information including benefit coverage, methods of acquisition, and patient access
  • Components
    • Email: 3-wave journey-based cadence (3 unique creatives developed by BioPharm)
    • Digital Display: (2) client-supplied, branded banners
    • Digital assets drive users to brand site


  • Campaign exceeded scoped engagement goals and had strong click-through activity
  • Email CTRs ranged from 3.1%-14.3% showing deep engagement across multiple CTAs
  • Identified super engagers by title for future retargeting campaigns: "Dietary Directors" had a 23.3% total open rate and a 42.8% CTR
  • Campaign analysis yielded valuable insights that the brand team leveraged to develop more effective methodologies for future marketing campaigns

“BioPharm stole our heart today”

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